About Us
About Us
24KaratSoul is a lifestyle brand created by its founder Janelle Marie.
The concept is adapted from the philosophic study of Alchemy. Alchemy in science is the how basic substances are changed into other substances such as Gold. The purest form of Gold is 24karat. Applying this same concept to our inner selves and our spirit, 24karatsoul is the concept of constantly working and transforming our inner selves to ultimately become better people in the world.
“Dont go through life, grow through life.”
— Eric Butterworth